NIOD was created to serve a purpose of being a single genetic commitment–to be at the very edge of science by bringing a lab experience to our audience.
“In the business of beauty, perception is more powerful than reality and it is for this reason that brands—especially those in functional beauty—prioritize what they say ahead of what they do.
The science of skin health has evolved vastly—truly advanced technologies exist today that are very complex to use and even more complex to explain. Our humility and persistence have allowed us to create NIOD with only a single genetic commitment—to be at the very edge of science without regard to brands, trends, criticisms and words.
commitment means that NIOD will always have a very narrow audience that appreciates a genuine commitment to true quality and innovation—an audience not inspired by marketing or pricing strategies, but instead by truth and accountability.”
–Brandon Truaxe, NIOD Founder